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Virginie de Barnier, Fanny Magnoni, Pierre Valette-Florence. "Ich bin ein Berliner": A consumer-based place brand equity from a social identity approach. The 2019 La Londe Conference in Marketing, IAE Aix-Marseille Graduated School of Management, CERGAM, 2019, La londe les Maures, France. ⟨hal-03986127⟩