The dark side of luxury, when negative emotions are felt by very wealthy consumers: an international comparison of China and Brazil

Virginie de Barnier; Elyette Roux

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The dark side of luxury, when negative emotions are felt by very wealthy consumers: an international comparison of China and Brazil

Virginie de Barnier ^{1, 2} Elyette Roux ²

1 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence

2 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille

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Domain :

Humanities and Social Sciences / Business administration

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https://hal-amu.archives-ouvertes.fr/hal-02301566
Contributor : Virginie de Barnier <>
Submitted on : Monday, September 30, 2019 - 3:23:45 PM
Last modification on : Tuesday, October 1, 2019 - 1:32:36 AM

The dark side of luxury, when negative emotions are felt by very wealthy consumers: an international comparison of China and Brazil

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The dark side of luxury, when negative emotions are felt by very wealthy consumers: an international comparison of China and Brazil

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