From nostalgic consumption to consumer resistance: The vintage shopping experience as an expression of social identity - Archive ouverte HAL Access content directly
Conference Papers Year : 2018

From nostalgic consumption to consumer resistance: The vintage shopping experience as an expression of social identity

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Abstract

This paper focuses on the vintage shopping experience which is, considered as a form of consumer resistance. Vintage consumption is motivated by affective and cognitive concerns, such as nostalgia and the belief in eco-responsible consumption. Based on the " Album On Line " (AOL) (Vernette and Giannelloni, 2015) technique, this research analyses the representations and hidden meanings of the vintage shopping experience and identifies its sources of satisfaction. Six cognitive satisfaction sources are found – Eco-citizenship, Altruism, Sustainable Development, Serendipity, Product Transformation and, Immutability of the vintage object – while seven affective satisfaction sources are observed-Sensory, Reminder, Luxury, Memory, Bargain, Landmark/Cuddly toy and, Innovation. Finally, the paper discusses how the shopping vintage experience contributes to the identity construction process and self-identity.
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Dates and versions

hal-01728705 , version 1 (11-03-2018)

Identifiers

  • HAL Id : hal-01728705 , version 1

Cite

Pauline Tesio, Aurélie Kessous, Pierre Valette-Florence, Virginie de Barnier. From nostalgic consumption to consumer resistance: The vintage shopping experience as an expression of social identity. 47th EMAC Annual Conference, May 2018, Glasgow, United Kingdom. ⟨hal-01728705⟩
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