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The use and misuse of student samples: An empirical investigation of European marketing research

Rohail Ashraf Dwight Merunka 1, 2
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
2 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence
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https://hal-amu.archives-ouvertes.fr/hal-01794416
Contributor : Kunjika Prasai <>
Submitted on : Thursday, May 17, 2018 - 3:01:15 PM
Last modification on : Wednesday, April 24, 2019 - 3:40:10 PM

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Rohail Ashraf, Dwight Merunka. The use and misuse of student samples: An empirical investigation of European marketing research. Journal of Consumer Behaviour, Wiley, 2017, 16 (4), pp.295 - 308. ⟨10.1002/cb.1590⟩. ⟨hal-01794416⟩

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