The use and misuse of student samples: An empirical investigation of European marketing research - Archive ouverte HAL Access content directly
Journal Articles Journal of Consumer Behaviour Year : 2017

Dates and versions

hal-01794416 , version 1 (17-05-2018)

Identifiers

Cite

Rohail Ashraf, Dwight Merunka. The use and misuse of student samples: An empirical investigation of European marketing research. Journal of Consumer Behaviour, 2017, 16 (4), pp.295 - 308. ⟨10.1002/cb.1590⟩. ⟨hal-01794416⟩
62 View
0 Download

Altmetric

Share

Gmail Facebook Twitter LinkedIn More