Journal Articles
Journal of Consumer Behaviour
Year : 2017
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https://hal-amu.archives-ouvertes.fr/hal-01794416
Submitted on : Thursday, May 17, 2018-3:01:15 PM
Last modification on : Thursday, July 14, 2022-4:07:14 AM
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Rohail Ashraf, Dwight Merunka. The use and misuse of student samples: An empirical investigation of European marketing research. Journal of Consumer Behaviour, 2017, 16 (4), pp.295 - 308. ⟨10.1002/cb.1590⟩. ⟨hal-01794416⟩
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