The use and misuse of student samples: An empirical investigation of European marketing research

Rohail Ashraf; Dwight Merunka

The use and misuse of student samples: An empirical investigation of European marketing research

Rohail Ashraf Dwight Merunka ^{1, 2}

1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille

2 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence

Document type :

Journal articles

Domain :

Humanities and Social Sciences

Humanities and Social Sciences / Business administration

Complete list of metadatas

https://hal-amu.archives-ouvertes.fr/hal-01794416
Contributor : Kunjika Prasai <>
Submitted on : Thursday, May 17, 2018 - 3:01:15 PM
Last modification on : Wednesday, April 24, 2019 - 3:40:10 PM

The use and misuse of student samples: An empirical investigation of European marketing research

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The use and misuse of student samples: An empirical investigation of European marketing research

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