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Journal Articles Journal of Consumer Behaviour Year : 2017

The use and misuse of student samples: An empirical investigation of European marketing research

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Submitted on : Thursday, May 17, 2018-3:01:15 PM

Last modification on : Thursday, July 14, 2022-4:07:14 AM

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hal-01794416 , version 1 (17-05-2018)

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Rohail Ashraf, Dwight Merunka. The use and misuse of student samples: An empirical investigation of European marketing research. Journal of Consumer Behaviour, 2017, 16 (4), pp.295 - 308. ⟨10.1002/cb.1590⟩. ⟨hal-01794416⟩

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