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Journal Articles Journal of Forecasting Year : 2000

Neural networks and the multinomial logit for brand choice modelling: a hybrid approach

Yves Bentz
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hal-01822273 , version 1 (24-06-2018)

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Yves Bentz, Dwight Merunka. Neural networks and the multinomial logit for brand choice modelling: a hybrid approach. Journal of Forecasting, 2000, 19 (3), pp.177 - 200. ⟨10.1002/(SICI)1099-131X(200004)19:3<177::AID-FOR738>3.0.CO;2-6⟩. ⟨hal-01822273⟩
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