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Neural networks and the multinomial logit for brand choice modelling: a hybrid approach

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https://hal-amu.archives-ouvertes.fr/hal-01822273
Contributor : Yasmine EL ALAMI Connect in order to contact the contributor
Submitted on : Sunday, June 24, 2018 - 8:37:04 PM
Last modification on : Thursday, July 14, 2022 - 4:07:42 AM

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Yves Bentz, Dwight Merunka. Neural networks and the multinomial logit for brand choice modelling: a hybrid approach. Journal of Forecasting, 2000, 19 (3), pp.177 - 200. ⟨10.1002/(SICI)1099-131X(200004)19:3<177::AID-FOR738>3.0.CO;2-6⟩. ⟨hal-01822273⟩

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