Journal Articles
Journal of Business Research
Year : 2011
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https://hal-amu.archives-ouvertes.fr/hal-01822306
Submitted on : Sunday, June 24, 2018-10:35:14 PM
Last modification on : Thursday, July 14, 2022-4:07:43 AM
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Identifiers
- HAL Id : hal-01822306 , version 1
- DOI : 10.1016/j.jbusres.2009.09.015
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Pierre Valette-Florence, Haythem Guizani, Dwight Merunka. The impact of brand personality and sales promotions on brand equity. Journal of Business Research, 2011, 64 (1), pp.24 - 28. ⟨10.1016/j.jbusres.2009.09.015⟩. ⟨hal-01822306⟩
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