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Submitted on : Sunday, June 24, 2018 - 10:35:14 PM Last modification on : Wednesday, April 24, 2019 - 3:40:10 PM
Pierre Valette-Florence, Haythem Guizani, Dwight Merunka. The impact of brand personality and sales promotions on brand equity. Journal of Business Research, Elsevier, 2011, 64 (1), pp.24 - 28. ⟨10.1016/j.jbusres.2009.09.015⟩. ⟨hal-01822306⟩