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The impact of brand personality and sales promotions on brand equity

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https://hal-amu.archives-ouvertes.fr/hal-01822306
Contributor : Yasmine El Alami <>
Submitted on : Sunday, June 24, 2018 - 10:35:14 PM
Last modification on : Wednesday, April 24, 2019 - 3:40:10 PM

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Pierre Valette-Florence, Haythem Guizani, Dwight Merunka. The impact of brand personality and sales promotions on brand equity. Journal of Business Research, Elsevier, 2011, 64 (1), pp.24 - 28. ⟨10.1016/j.jbusres.2009.09.015⟩. ⟨hal-01822306⟩

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