Journal articles
Achieving brand loyalty through sponsorship: the role of fit and self-congruity
https://hal-amu.archives-ouvertes.fr/hal-01822308
Contributor : Yasmine EL ALAMI Connect in order to contact the contributor
Submitted on : Sunday, June 24, 2018 - 10:36:54 PM
Last modification on : Thursday, July 14, 2022 - 4:07:43 AM
Contributor : Yasmine EL ALAMI Connect in order to contact the contributor
Submitted on : Sunday, June 24, 2018 - 10:36:54 PM
Last modification on : Thursday, July 14, 2022 - 4:07:43 AM
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