The impact of customer‐company identification on consumer reactions to new corporate initiatives

Document type :
Journal articles
Complete list of metadatas

https://hal-amu.archives-ouvertes.fr/hal-01822311
Contributor : Yasmine El Alami <>
Submitted on : Sunday, June 24, 2018 - 10:40:50 PM
Last modification on : Wednesday, April 24, 2019 - 3:40:10 PM

Identifiers

Collections

Citation

T.C. Melewar, Rohail Ashraf, Dwight Merunka. The impact of customer‐company identification on consumer reactions to new corporate initiatives. Marketing Intelligence and Planning, Emerald, 2013, 31 (5), pp.489 - 507. ⟨10.1108/MIP-04-2013-0065⟩. ⟨hal-01822311⟩

Share

Metrics

Record views

60