Journal Articles
Marketing Intelligence and Planning
Year : 2013
Yasmine EL ALAMI : Connect in order to contact the contributor
https://hal-amu.archives-ouvertes.fr/hal-01822311
Submitted on : Sunday, June 24, 2018-10:40:50 PM
Last modification on : Thursday, July 14, 2022-4:07:43 AM
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T.C. Melewar, Rohail Ashraf, Dwight Merunka. The impact of customer‐company identification on consumer reactions to new corporate initiatives. Marketing Intelligence and Planning, 2013, 31 (5), pp.489 - 507. ⟨10.1108/MIP-04-2013-0065⟩. ⟨hal-01822311⟩
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