HAL will be down for maintenance from Friday, June 10 at 4pm through Monday, June 13 at 9am. More information
Skip to Main content Skip to Navigation
Journal articles

The impact of customer‐company identification on consumer reactions to new corporate initiatives

Document type :
Journal articles
Complete list of metadata

https://hal-amu.archives-ouvertes.fr/hal-01822311
Contributor : Yasmine El Alami Connect in order to contact the contributor
Submitted on : Sunday, June 24, 2018 - 10:40:50 PM
Last modification on : Friday, October 22, 2021 - 3:35:31 AM

Links full text

Identifiers

Collections

Citation

T.C. Melewar, Rohail Ashraf, Dwight Merunka. The impact of customer‐company identification on consumer reactions to new corporate initiatives. Marketing Intelligence and Planning, Emerald, 2013, 31 (5), pp.489 - 507. ⟨10.1108/MIP-04-2013-0065⟩. ⟨hal-01822311⟩

Share

Metrics

Record views

20