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Journal Articles International Marketing Review Year : 2015

The brand origin meaning transfer model (BOMT): an integrative theoretical model

Simona d'Antone
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Dwight Merunka
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Centre d'Études et de Recherche en Gestion d'Aix-Marseille

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https://hal-amu.archives-ouvertes.fr/hal-01822322

Submitted on : Sunday, June 24, 2018-11:03:35 PM

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hal-01822322 , version 1 (24-06-2018)

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Simona d'Antone, Dwight Merunka. The brand origin meaning transfer model (BOMT): an integrative theoretical model. International Marketing Review, 2015, 32 (6), pp.713 - 731. ⟨10.1108/IMR-09-2013-0175⟩. ⟨hal-01822322⟩

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