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The brand origin meaning transfer model (BOMT): an integrative theoretical model

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https://hal-amu.archives-ouvertes.fr/hal-01822322
Contributor : Yasmine EL ALAMI Connect in order to contact the contributor
Submitted on : Sunday, June 24, 2018 - 11:03:35 PM
Last modification on : Thursday, July 14, 2022 - 4:07:44 AM

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Simona d'Antone, Dwight Merunka. The brand origin meaning transfer model (BOMT): an integrative theoretical model. International Marketing Review, Emerald, 2015, 32 (6), pp.713 - 731. ⟨10.1108/IMR-09-2013-0175⟩. ⟨hal-01822322⟩

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