Prosumerismo ei discorsi di marketing

Gregorio Fuschillo; Veronique Cova; Bernard Cova

Journal Articles Sociologia della comunicazione Year : 2012

Prosumerismo ei discorsi di marketing

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Gregorio Fuschillo

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Veronique Cova

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Centre d'Études et de Recherche en Gestion d'Aix-Marseille

Bernard Cova

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Humanities and Social Sciences Business administration

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https://hal-amu.archives-ouvertes.fr/hal-01822717

Submitted on : Monday, June 25, 2018-2:00:56 PM

Last modification on : Thursday, July 14, 2022-4:07:44 AM

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hal-01822717 , version 1 (25-06-2018)

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HAL Id : hal-01822717 , version 1

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Gregorio Fuschillo, Veronique Cova, Bernard Cova. Prosumerismo ei discorsi di marketing. Sociologia della comunicazione, 2012, 43 (1), pp.41-61. ⟨hal-01822717⟩

Prosumerismo ei discorsi di marketing

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