The Impact of Services Brand Personality on Consumer–Brand Relationship Quality

Nabil Ghantous

The Impact of Services Brand Personality on Consumer–Brand Relationship Quality

Nabil Ghantous ¹

1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadatas

https://hal-amu.archives-ouvertes.fr/hal-01823108
Contributor : Yasmine El Alami <>
Submitted on : Monday, June 25, 2018 - 5:18:33 PM
Last modification on : Tuesday, June 26, 2018 - 1:17:52 AM

The Impact of Services Brand Personality on Consumer–Brand Relationship Quality

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The Impact of Services Brand Personality on Consumer–Brand Relationship Quality

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Collections

Citation

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Metrics

58

Contact