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The Impact of Services Brand Personality on Consumer–Brand Relationship Quality

Nabil Ghantous 1 
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
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https://hal-amu.archives-ouvertes.fr/hal-01823108
Contributor : Yasmine EL ALAMI Connect in order to contact the contributor
Submitted on : Monday, June 25, 2018 - 5:18:33 PM
Last modification on : Thursday, July 14, 2022 - 4:07:45 AM

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Nabil Ghantous. The Impact of Services Brand Personality on Consumer–Brand Relationship Quality. Services Marketing Quarterly, 2016, 37 (3), pp.185 - 199. ⟨10.1080/15332969.2016.1184544⟩. ⟨hal-01823108⟩

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