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The Impact of Services Brand Personality on Consumer–Brand Relationship Quality

Nabil Ghantous 1
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
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https://hal-amu.archives-ouvertes.fr/hal-01823108
Contributor : Yasmine El Alami <>
Submitted on : Monday, June 25, 2018 - 5:18:33 PM
Last modification on : Tuesday, June 26, 2018 - 1:17:52 AM

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Nabil Ghantous. The Impact of Services Brand Personality on Consumer–Brand Relationship Quality. Services Marketing Quarterly, Taylor & Francis (Routledge), 2016, 37 (3), pp.185 - 199. ⟨10.1080/15332969.2016.1184544⟩. ⟨hal-01823108⟩

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