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Analisi comparata del discorso dei consumatori e delle marche nella cosmetica maschile

Florence Dano 1 Elyette Roux 1 Simon Nyeck 
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
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https://hal-amu.archives-ouvertes.fr/hal-01823162
Contributor : Yasmine EL ALAMI Connect in order to contact the contributor
Submitted on : Monday, June 25, 2018 - 6:22:28 PM
Last modification on : Thursday, July 14, 2022 - 4:07:45 AM

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  • HAL Id : hal-01823162, version 1

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UNIV-TLN | UNIV-AMU | CERGAM

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Florence Dano, Elyette Roux, Simon Nyeck. Analisi comparata del discorso dei consumatori e delle marche nella cosmetica maschile. Micro & Macro Marketing, 2004, pp.503-518. ⟨hal-01823162⟩

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