Journal Articles
Recherche et Applications en Marketing (English Edition)
Year : 2010
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https://hal-amu.archives-ouvertes.fr/hal-01828627
Submitted on : Tuesday, July 3, 2018-12:10:48 PM
Last modification on : Thursday, July 14, 2022-4:07:52 AM
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Aurélie Kessous, Elyette Roux. Brands Considered as “Nostalgic”: Consequences on Attitudes and Consumer-brand Relationships. Recherche et Applications en Marketing (English Edition), 2010, 25 (3), pp.29 - 55. ⟨10.1177/205157071002500302⟩. ⟨hal-01828627⟩
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