Skip to Main content Skip to Navigation
New interface
Journal articles

Brands Considered as “Nostalgic”: Consequences on Attitudes and Consumer-brand Relationships

Document type :
Journal articles
Complete list of metadata

https://hal-amu.archives-ouvertes.fr/hal-01828627
Contributor : Pauline TESIO Connect in order to contact the contributor
Submitted on : Tuesday, July 3, 2018 - 12:10:48 PM
Last modification on : Thursday, July 14, 2022 - 4:07:52 AM

Identifiers

Collections

Citation

Aurélie Kessous, Elyette Roux. Brands Considered as “Nostalgic”: Consequences on Attitudes and Consumer-brand Relationships. Recherche et Applications en Marketing (English Edition), 2010, 25 (3), pp.29 - 55. ⟨10.1177/205157071002500302⟩. ⟨hal-01828627⟩

Share

Metrics

Record views

41