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Journal Articles Recherche et Applications en Marketing (English Edition) Year : 2010

Brands Considered as “Nostalgic”: Consequences on Attitudes and Consumer-brand Relationships

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Submitted on : Tuesday, July 3, 2018-12:10:48 PM

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hal-01828627 , version 1 (03-07-2018)

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Aurélie Kessous, Elyette Roux. Brands Considered as “Nostalgic”: Consequences on Attitudes and Consumer-brand Relationships. Recherche et Applications en Marketing (English Edition), 2010, 25 (3), pp.29 - 55. ⟨10.1177/205157071002500302⟩. ⟨hal-01828627⟩

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