Brands Considered as “Nostalgic”: Consequences on Attitudes and Consumer-brand Relationships

Aurélie Kessous; Elyette Roux

doi:10.1177/205157071002500302

Journal articles

Brands Considered as “Nostalgic”: Consequences on Attitudes and Consumer-brand Relationships

Aurélie Kessous ¹ Elyette Roux ¹

1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

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https://hal-amu.archives-ouvertes.fr/hal-01828627
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Submitted on : Tuesday, July 3, 2018 - 12:10:48 PM
Last modification on : Sunday, June 26, 2022 - 10:27:34 AM

Brands Considered as “Nostalgic”: Consequences on Attitudes and Consumer-brand Relationships

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Brands Considered as “Nostalgic”: Consequences on Attitudes and Consumer-brand Relationships

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