Aurélie Kessous, Elyette Roux. Brands Considered as “Nostalgic”: Consequences on Attitudes and Consumer-brand Relationships.
Recherche et Applications en Marketing (English Edition), SAGE Publications, 2010, 25 (3), pp.29 - 55.
⟨10.1177/205157071002500302⟩.
⟨hal-01828627⟩