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Brands Considered as “Nostalgic”: Consequences on Attitudes and Consumer-brand Relationships

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https://hal-amu.archives-ouvertes.fr/hal-01828627
Contributor : Pauline Tesio <>
Submitted on : Tuesday, July 3, 2018 - 12:10:48 PM
Last modification on : Monday, August 24, 2020 - 7:44:45 PM

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Aurélie Kessous, Elyette Roux. Brands Considered as “Nostalgic”: Consequences on Attitudes and Consumer-brand Relationships. Recherche et Applications en Marketing (English Edition), SAGE Publications, 2010, 25 (3), pp.29 - 55. ⟨10.1177/205157071002500302⟩. ⟨hal-01828627⟩

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