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Brand personality: How well does a human personality scale apply to brands?

Jean-Marc Ferrandi 1 Dwight Merunka 2, 3 Pierre Valette-Florence Virginie de Barnier 2, 3 
1 ONIRIS - École nationale vétérinaire, agroalimentaire et de l'alimentation Nantes-Atlantique
2 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
3 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence
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Journal articles
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https://hal-amu.archives-ouvertes.fr/hal-01831903
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Submitted on : Friday, July 6, 2018 - 12:37:26 PM
Last modification on : Saturday, April 9, 2022 - 4:34:06 PM

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  • HAL Id : hal-01831903, version 1

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UNIV-TLN | UNIV-AMU | UNAM | CERGAM | INCIAM

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Jean-Marc Ferrandi, Dwight Merunka, Pierre Valette-Florence, Virginie de Barnier. Brand personality: How well does a human personality scale apply to brands?. Advances in Consumer Research, 2002, 5, pp.53-60. ⟨hal-01831903⟩

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