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Brand personality: How well does a human personality scale apply to brands?

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https://hal-amu.archives-ouvertes.fr/hal-01831903
Contributor : Pauline Tesio <>
Submitted on : Friday, July 6, 2018 - 12:37:26 PM
Last modification on : Tuesday, December 10, 2019 - 10:28:04 AM

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  • HAL Id : hal-01831903, version 1

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Jean-Marc Ferrandi, Dwight Merunka, Pierre Valette-Florence, Virginie de Barnier. Brand personality: How well does a human personality scale apply to brands?. Advances in Consumer Research, The Association for Consumer Research, 2002, 5, pp.53-60. ⟨hal-01831903⟩

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