https://hal-amu.archives-ouvertes.fr/hal-01831906 Contributor : Pauline TesioConnect in order to contact the contributor Submitted on : Friday, July 6, 2018 - 12:43:58 PM Last modification on : Sunday, February 13, 2022 - 4:32:02 AM
Virginie de Barnier, Pierre Valette-Florence. Provocative Sexually Appealing Advertisements: the Influence of Embarrassment on Attitude towards the Ad. Advances in Consumer Research, The Association for Consumer Research, 2006. ⟨hal-01831906⟩