https://hal-amu.archives-ouvertes.fr/hal-01831906
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Submitted on : Friday, July 6, 2018 - 12:43:58 PM Last modification on : Tuesday, December 10, 2019 - 10:28:04 AM
Virginie de Barnier, Pierre Valette-Florence. Provocative Sexually Appealing Advertisements: the Influence of Embarrassment on Attitude towards the Ad. Advances in Consumer Research, The Association for Consumer Research, 2006. ⟨hal-01831906⟩
