Provocative Sexually Appealing Advertisements: the Influence of Embarrassment on Attitude towards the Ad - Archive ouverte HAL Access content directly
Journal Articles Advances in Consumer Research Year : 2006

Provocative Sexually Appealing Advertisements: the Influence of Embarrassment on Attitude towards the Ad

(1) ,
1
Virginie de Barnier
Centre d'Études et de Recherche en Gestion d'Aix-Marseille
CV
Pierre Valette-Florence
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https://hal-amu.archives-ouvertes.fr/hal-01831906

Submitted on : Friday, July 6, 2018-12:43:58 PM

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hal-01831906 , version 1 (06-07-2018)

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Virginie de Barnier, Pierre Valette-Florence. Provocative Sexually Appealing Advertisements: the Influence of Embarrassment on Attitude towards the Ad. Advances in Consumer Research, 2006. ⟨hal-01831906⟩

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