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Provocative Sexually Appealing Advertisements: the Influence of Embarrassment on Attitude towards the Ad

Virginie de Barnier 1 Pierre Valette-Florence
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
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https://hal-amu.archives-ouvertes.fr/hal-01831906
Contributor : Pauline Tesio Connect in order to contact the contributor
Submitted on : Friday, July 6, 2018 - 12:43:58 PM
Last modification on : Friday, October 22, 2021 - 3:27:10 AM

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  • HAL Id : hal-01831906, version 1

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Virginie de Barnier, Pierre Valette-Florence. Provocative Sexually Appealing Advertisements: the Influence of Embarrassment on Attitude towards the Ad. Advances in Consumer Research, The Association for Consumer Research, 2006. ⟨hal-01831906⟩

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