Skip to Main content Skip to Navigation
Journal articles

Provocative Sexually Appealing Advertisements: the Influence of Embarrassment on Attitude towards the Ad

Virginie de Barnier 1 Pierre Valette-Florence
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
Document type :
Journal articles
Complete list of metadata
https://hal-amu.archives-ouvertes.fr/hal-01831906
Contributor : Pauline Tesio Connect in order to contact the contributor
Submitted on : Friday, July 6, 2018 - 12:43:58 PM
Last modification on : Sunday, February 13, 2022 - 4:32:02 AM

Identifiers

  • HAL Id : hal-01831906, version 1

Collections

UNIV-AMU | CERGAM | UNIV-TLN | INCIAM

Citation

Virginie de Barnier, Pierre Valette-Florence. Provocative Sexually Appealing Advertisements: the Influence of Embarrassment on Attitude towards the Ad. Advances in Consumer Research, The Association for Consumer Research, 2006. ⟨hal-01831906⟩

Export

BibTeX TEI DC DCterms EndNote Datacite

Share

Metrics

Record views

17