Provocative Sexually Appealing Advertisements: the Influence of Embarrassment on Attitude towards the Ad - Archive ouverte HAL Access content directly
Journal Articles Advances in Consumer Research Year : 2006

Provocative Sexually Appealing Advertisements: the Influence of Embarrassment on Attitude towards the Ad

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1
Pierre Valette-Florence
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hal-01831906 , version 1 (06-07-2018)

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  • HAL Id : hal-01831906 , version 1

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Virginie de Barnier, Pierre Valette-Florence. Provocative Sexually Appealing Advertisements: the Influence of Embarrassment on Attitude towards the Ad. Advances in Consumer Research, 2006. ⟨hal-01831906⟩
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