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Journal Articles International Journal of Internet Marketing and Advertising Year : 2008

Consistency between brand image and website image: Does it matter?

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Submitted on : Wednesday, December 28, 2022-3:17:23 PM

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hal-01796278 , version 1 (28-12-2022)

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Brigitte Muller. Consistency between brand image and website image: Does it matter?. International Journal of Internet Marketing and Advertising, 2008. ⟨hal-01796278⟩

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