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Consistency between brand image and website image: Does it matter?

Brigitte Muller 1
1 CERGAM de Toulon - Centre d'Études et de Recherche en Gestion d'Aix-Marseille/Equipe de recherche de Toulon
CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille, IAE Toulon - Institut d'Administration des Entreprises (IAE) - Toulon, UTLN - Université de Toulon
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Journal articles
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https://hal-amu.archives-ouvertes.fr/hal-01796278
Contributor : Pauline Tesio Connect in order to contact the contributor
Submitted on : Saturday, May 19, 2018 - 2:48:43 PM
Last modification on : Friday, October 22, 2021 - 3:36:21 AM

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  • HAL Id : hal-01796278, version 1

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UNIV-AMU | CERGAMTOULON | UNIV-TLN | GRMANAGEMENT | CERGAM

Citation

Brigitte Muller. Consistency between brand image and website image: Does it matter?. International Journal of Internet Marketing and Advertising, Inderscience, 2008. ⟨hal-01796278⟩

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