Consistency between brand image and website image: Does it matter? - Aix-Marseille Université Access content directly
Journal Articles International Journal of Internet Marketing and Advertising Year : 2008

Consistency between brand image and website image: Does it matter?

Domains

Business administration
Fichier principal
Vignette du fichier
IJIMA 4(4) Müller.pdf (232.58 Ko) Télécharger le fichier
Origin : Publisher files allowed on an open archive

Pauline TESIO  : Connect in order to contact the contributor

https://hal-amu.archives-ouvertes.fr/hal-01796278

Submitted on : Wednesday, December 28, 2022-3:17:23 PM

Last modification on : Thursday, January 26, 2023-3:55:41 AM

Long-term archiving on: Wednesday, March 29, 2023-6:18:50 PM

Download

Dates and versions

hal-01796278 , version 1 (28-12-2022)

Identifiers

  • HAL Id : hal-01796278 , version 1

Cite

Brigitte Muller. Consistency between brand image and website image: Does it matter?. International Journal of Internet Marketing and Advertising, 2008. ⟨hal-01796278⟩

Export

BibTeX TEI Dublin Core DC Terms EndNote Datacite

Collections

UNIV-TLN UNIV-AMU GRMANAGEMENT CERGAM CERGAMTOULON
60 View
34 Download

Share

Gmail Facebook Twitter LinkedIn More