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Journal Articles European Journal of Marketing Year : 2002

Tribal marketing: The tribalisation of society and its impact on the conduct of marketing

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hal-01822665 , version 1 (25-06-2018)

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Bernard Cova, Veronique Cova. Tribal marketing: The tribalisation of society and its impact on the conduct of marketing. European Journal of Marketing, 2002, 36 (5/6), pp.595 - 620. ⟨10.1108/03090560210423023⟩. ⟨hal-01822665⟩
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