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Tribal marketing: The tribalisation of society and its impact on the conduct of marketing

Bernard Cova 1 Veronique Cova 2 
1 Cermes
2 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
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Journal articles
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https://hal-amu.archives-ouvertes.fr/hal-01822665
Contributor : Yasmine EL ALAMI Connect in order to contact the contributor
Submitted on : Monday, June 25, 2018 - 1:37:07 PM
Last modification on : Sunday, June 26, 2022 - 10:14:55 AM

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Bernard Cova, Veronique Cova. Tribal marketing: The tribalisation of society and its impact on the conduct of marketing. European Journal of Marketing, Emerald, 2002, 36 (5/6), pp.595 - 620. ⟨10.1108/03090560210423023⟩. ⟨hal-01822665⟩

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