Tribal marketing: The tribalisation of society and its impact on the conduct of marketing

Bernard Cova; Veronique Cova

doi:10.1108/03090560210423023

Journal articles

Tribal marketing: The tribalisation of society and its impact on the conduct of marketing

Bernard Cova ¹ Veronique Cova ²

1 Cermes

2 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

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https://hal-amu.archives-ouvertes.fr/hal-01822665
Contributor : Yasmine El Alami <>
Submitted on : Monday, June 25, 2018 - 1:37:07 PM
Last modification on : Tuesday, June 26, 2018 - 1:17:52 AM

Tribal marketing: The tribalisation of society and its impact on the conduct of marketing

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Tribal marketing: The tribalisation of society and its impact on the conduct of marketing

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