Tribal marketing: The tribalisation of society and its impact on the conduct of marketing

Bernard Cova; Veronique Cova

doi:10.1108/03090560210423023

Journal Articles European Journal of Marketing Year : 2002

Tribal marketing: The tribalisation of society and its impact on the conduct of marketing

(1) , (2)

1
2

Bernard Cova

Function : Author

Cermes

Veronique Cova

Function : Author
PersonId : 1004321

Centre d'Études et de Recherche en Gestion d'Aix-Marseille

Domains

Business administration

Yasmine EL ALAMI : Connect in order to contact the contributor

https://hal-amu.archives-ouvertes.fr/hal-01822665

Submitted on : Monday, June 25, 2018-1:37:07 PM

Last modification on : Thursday, July 14, 2022-4:07:44 AM

Dates and versions

hal-01822665 , version 1 (25-06-2018)

Identifiers

HAL Id : hal-01822665 , version 1
DOI : 10.1108/03090560210423023

Cite

Bernard Cova, Veronique Cova. Tribal marketing: The tribalisation of society and its impact on the conduct of marketing. European Journal of Marketing, 2002, 36 (5/6), pp.595 - 620. ⟨10.1108/03090560210423023⟩. ⟨hal-01822665⟩

Export

BibTeX TEI Dublin Core DC Terms EndNote Datacite

Collections

UNIV-TLN UNIV-AMU CERGAM

73 View

0 Download

Tribal marketing: The tribalisation of society and its impact on the conduct of marketing

Domains

Dates and versions

Identifiers

Cite

Export

Collections

Altmetric

Share