Conceptualizing Franchisee-based Brand Equity - A Framework of the Sources and Outcomes of the Brand’s Added Value for Franchisees

Nabil Ghantous; Ferry Jaolis

doi:10.5539/ibr.v6n2p112

Journal Articles International Business Research Year : 2012

Conceptualizing Franchisee-based Brand Equity - A Framework of the Sources and Outcomes of the Brand’s Added Value for Franchisees

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Nabil Ghantous

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Centre d'Études et de Recherche en Gestion d'Aix-Marseille

Ferry Jaolis

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23520-80134-1-PB.pdf (243.72 Ko)

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hal-01823080 , version 1 (31-05-2023)

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HAL Id : hal-01823080 , version 1
DOI : 10.5539/ibr.v6n2p112

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Nabil Ghantous, Ferry Jaolis. Conceptualizing Franchisee-based Brand Equity - A Framework of the Sources and Outcomes of the Brand’s Added Value for Franchisees. International Business Research, 2012, 6 (2), ⟨10.5539/ibr.v6n2p112⟩. ⟨hal-01823080⟩

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Conceptualizing Franchisee-based Brand Equity - A Framework of the Sources and Outcomes of the Brand’s Added Value for Franchisees

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