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Analyzing the effect of Revenue Management on customers’ perceived fairness, price acceptance and switching intention in the service industry

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https://hal-amu.archives-ouvertes.fr/hal-02982549
Contributor : Lionel Nicod <>
Submitted on : Wednesday, October 28, 2020 - 4:37:49 PM
Last modification on : Thursday, October 29, 2020 - 3:28:20 AM

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  • HAL Id : hal-02982549, version 1

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Thi Minh Hang Vu, Sylvie Llosa, Lionel Nicod. Analyzing the effect of Revenue Management on customers’ perceived fairness, price acceptance and switching intention in the service industry. Colloque Etienne Thil, Oct 2020, Paris, France. ⟨hal-02982549⟩

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