Analyzing the effect of Revenue Management on customers’ perceived fairness, price acceptance and switching intention in the service industry - Archive ouverte HAL Access content directly
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Analyzing the effect of Revenue Management on customers’ perceived fairness, price acceptance and switching intention in the service industry

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Thi Minh Hang Vu
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hal-02982549 , version 1 (28-10-2020)

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  • HAL Id : hal-02982549 , version 1

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Thi Minh Hang Vu, Sylvie Llosa, Lionel Nicod. Analyzing the effect of Revenue Management on customers’ perceived fairness, price acceptance and switching intention in the service industry. Colloque Etienne Thil, Oct 2020, Paris, France. ⟨hal-02982549⟩
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