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Conference papers

Analyzing the effect of Revenue Management on customers’ perceived fairness, price acceptance and switching intention in the service industry

Thi Minh Hang Vu Sylvie Llosa 1 Lionel Nicod 1 
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
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Conference papers
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https://hal-amu.archives-ouvertes.fr/hal-02982549
Contributor : Lionel Nicod Connect in order to contact the contributor
Submitted on : Wednesday, October 28, 2020 - 4:37:49 PM
Last modification on : Saturday, February 12, 2022 - 3:08:51 AM

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  • HAL Id : hal-02982549, version 1

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UNIV-TLN | UNIV-AMU | CERGAM | INCIAM

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Thi Minh Hang Vu, Sylvie Llosa, Lionel Nicod. Analyzing the effect of Revenue Management on customers’ perceived fairness, price acceptance and switching intention in the service industry. Colloque Etienne Thil, Oct 2020, Paris, France. ⟨hal-02982549⟩

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