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When Speed Breaks the Sound Barrier: The Effect of Cue Hierarchy on Expected Quality and Purchase Intentions Regarding Laptops

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https://hal-amu.archives-ouvertes.fr/hal-03186381
Contributor : Grégory Lo Monaco <>
Submitted on : Wednesday, March 31, 2021 - 9:30:54 AM
Last modification on : Thursday, April 1, 2021 - 3:05:47 AM

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Anthony Piermattéo, Grégory Lo Monaco, Sylvain Delouvée. When Speed Breaks the Sound Barrier: The Effect of Cue Hierarchy on Expected Quality and Purchase Intentions Regarding Laptops. Revista Interamericana de Psicología/Interamerican Journal of Psychology, University of Florida, 2020, 54 (3), pp.e1030. ⟨10.30849/ripijp.v54i3.1030⟩. ⟨hal-03186381⟩

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