Journal articles
Digimums' online grocery shopping: the end of children's influence?
Abstract : This paper investigates children's influence on their mothers' online grocery shopping. As virtual shopping does not provide instant gratification, the authors explore how children between the ages of 7 and 11 are involved in the online purchasing process (before, during and after the purchase) with their digital mothers (digimums). Design/methodology/approach-We collected qualitative data from 27 separate semistructured interviews of mothers and their children.
https://hal-amu.archives-ouvertes.fr/hal-03607933
Contributor : Isabelle Muratore Connect in order to contact the contributor
Submitted on : Monday, March 14, 2022 - 1:24:45 PM
Last modification on : Tuesday, April 5, 2022 - 3:38:44 AM
Contributor : Isabelle Muratore Connect in order to contact the contributor
Submitted on : Monday, March 14, 2022 - 1:24:45 PM
Last modification on : Tuesday, April 5, 2022 - 3:38:44 AM
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Distributed under a Creative Commons Attribution - NonCommercial 4.0 International License