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La capacité d'innovation "data-driven" du marketing : conceptualisation et conséquences sur la proposition de valeur client

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https://hal-amu.archives-ouvertes.fr/hal-03454816
Contributor : LUDIVINE RAVAT Connect in order to contact the contributor
Submitted on : Monday, November 29, 2021 - 1:35:53 PM
Last modification on : Sunday, June 26, 2022 - 10:23:05 AM

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  • HAL Id : hal-03454816, version 1

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Ludivine Ravat. La capacité d'innovation "data-driven" du marketing : conceptualisation et conséquences sur la proposition de valeur client. {date}. ⟨hal-03454816⟩

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