HAL will be down for maintenance from Friday, June 10 at 4pm through Monday, June 13 at 9am. More information
Skip to Main content Skip to Navigation
Preprints, Working Papers, ...

La capacité d'innovation "data-driven" du marketing : conceptualisation et conséquences sur la proposition de valeur client

Document type :
Preprints, Working Papers, ...
Complete list of metadata

https://hal-amu.archives-ouvertes.fr/hal-03454816
Contributor : Ludivine Ravat Connect in order to contact the contributor
Submitted on : Monday, November 29, 2021 - 1:35:53 PM
Last modification on : Tuesday, November 30, 2021 - 3:37:13 AM

File

La capacité d’innovation ...
Files produced by the author(s)

Identifiers

  • HAL Id : hal-03454816, version 1

Collections

Citation

Ludivine Ravat. La capacité d'innovation "data-driven" du marketing : conceptualisation et conséquences sur la proposition de valeur client. 2021. ⟨hal-03454816⟩

Share

Metrics

Record views

47

Files downloads

12