How do customers react to dynamic price variances? An empirical study on the impact of price variance characteristics and the moderating role of economic benefit on customer behavioural intention. - Aix-Marseille Université Access content directly
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How do customers react to dynamic price variances? An empirical study on the impact of price variance characteristics and the moderating role of economic benefit on customer behavioural intention.

Thi Minh Hang Vu
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Sylvie Llosa
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Lionel Nicod
Centre d'Études et de Recherche en Gestion d'Aix-Marseille
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https://hal-amu.archives-ouvertes.fr/hal-03979073

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hal-03979073 , version 1 (08-02-2023)

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Thi Minh Hang Vu, Sylvie Llosa, Lionel Nicod. How do customers react to dynamic price variances? An empirical study on the impact of price variance characteristics and the moderating role of economic benefit on customer behavioural intention.. 8èmes Journées de Recherche Prix, Gratuité, Don et Valeur, AFM, Jun 2021, Tours, France. ⟨hal-03979073⟩

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